Review Widget in HighLevel

Updated: February 6, 2026  | 
Author: Bill Stilwell

This post covers what the Review Widget does, why displaying reviews on the page matters for conversion, how to configure and place it for maximum impact, the difference between the widget and static testimonials, and how to use it on both HighLevel pages and external websites.

Reading time: about 5 minutes.

What Is the Review Widget in HighLevel?

The Review Widget is an embeddable element that displays real Google and Facebook reviews directly on a website or funnel page. It pulls from the connected review platforms – the same sources as the Reputation dashboard – and renders them in a configurable display format.

Reviews shown in the widget are live and verified. They come directly from Google and Facebook, not from a manually curated testimonials page.

Visitors who hover or click can verify the reviews are real by following the source links back to the platforms.

The widget is a native element in HighLevel’s funnel and website builder – available in the element panel when editing any page. For external websites, an embed code is available.

Why Reviews on the Page Convert Better Than Reviews on Google

Google reviews are valuable, but they require a prospect to leave the business’s page – to go to Google Maps, find the profile, and read the reviews – before returning to make a decision. Most prospects do not complete that round trip.

They may intend to check the reviews later, but “later” often means never.

A Review Widget on the page eliminates the round trip. The reviews are on the page where the prospect already is – right next to the service description, right above the contact form, right below the pricing section.

The social proof is visible at the exact moment the decision is being made.

The proximity of reviews to the conversion action is what drives the conversion lift from on-page review display. A prospect who sees 4.9 stars and reads three glowing reviews immediately before submitting a form is more likely to complete the form than one who has to leave the page and return to get the same information.

Widget vs. Static Testimonials

Most businesses with testimonials on their website have a static testimonials section – a curated collection of quotes, photos, and names assembled manually. These sections work but have a significant limitation: they are static, they require manual updating, and they cannot be verified by the visitor.

A Review Widget has three advantages over static testimonials. First, the reviews are verified – they come from Google and Facebook, platforms the visitor trusts.

Second, they are dynamic – the widget updates automatically as new reviews arrive, so the page always shows current reviews without any manual updates. Third, they are credible – prospects know that Google and Facebook reviews cannot be fabricated by the business.

Static testimonials can be.

The combination of verified source, live updates, and inherent credibility makes a Review Widget more persuasive than a manually maintained testimonials section, even if the testimonials section contains better-written quotes.

Finding and Adding the Widget

In HighLevel’s funnel and website builder, the Review Widget is in the element library. Open the page editor for any funnel or website page.

In the elements panel, search for or browse to the Review or Testimonials element category. Find the Review Widget element.

Drag it onto the page at the desired location.

After placing the element, the configuration panel opens on the right side of the editor – where the review source, filter settings, layout, and styling options are configured.

Configuration Options

The Review Widget has several configuration options that determine what reviews are shown and how they are displayed.

Source: Choose Google, Facebook, or both. Displaying reviews from both sources shows combined social proof from two distinct platforms – reinforcing credibility through multiple sources.

Minimum star filter: Set the minimum rating for displayed reviews – typically 4 or 5 stars. This filters out reviews that would undermine the widget’s purpose as a conversion tool.

The reviews shown are still real and verified – they are just filtered to the positive end of the rating range.

Layout: Carousel (reviews scroll horizontally – good for showing multiple reviews without taking vertical space), grid (reviews in multiple columns – good for a dedicated reviews section), or list (reviews stacked vertically – good for a sidebar or narrow column).

Review count: How many reviews to display. Showing 6 to 12 reviews provides sufficient social proof without overwhelming the page.

The widget can also show a rolling selection if the business has many reviews.

Visual style: Colors, fonts, card backgrounds, star icon styles, and spacing – adjustable to match the page’s visual design.

Where to Place the Widget

Placement is where most businesses underutilize the Review Widget. Reviews placed at the bottom of a long page – the traditional “testimonials section” location – are seen by a small fraction of visitors.

Reviews placed near decision points are seen by everyone who reaches a decision and contribute directly to conversion.

The most effective placements on a landing page: directly above the contact form or booking CTA. The prospect reads the reviews, feels confident, and completes the action immediately below.

On a service page: in the main content area after the service description, before the pricing or CTA. On the homepage: in the first or second scroll – not at the bottom.

For a HighLevel funnel specifically, placing the Review Widget between the offer section and the form is the standard high-conversion placement. The visitor reads the offer, sees the reviews from real customers, and fills out the form.

The reviews serve as the final confidence-builder before the conversion action.

Using the Widget on External Sites

For businesses using WordPress or other website platforms alongside HighLevel funnels, the Review Widget can be embedded on external pages using a snippet provided by HighLevel. The embed code is typically a JavaScript snippet that renders the widget on any page where it is installed.

For WordPress, paste the snippet into a Custom HTML block, a text widget, or any page builder element that accepts custom code. The widget renders with the same configuration as the HighLevel-native version – same source, same filter, same layout.

Automatic Updates

One of the most practical advantages of the Review Widget over static testimonials is automatic updating. As new reviews arrive on Google or Facebook and are pulled into the HighLevel Reputation dashboard, the widget reflects them on the page.

There is no manual update step, no need to periodically refresh the testimonials section with new quotes.

This means a business that receives 10 new 5-star reviews this month will see those reviews appearing in the widget next month without any action. The social proof on the page is always current – always reflecting the most recent reviews rather than a curated selection from months ago.

For businesses with active review request programs, this is a compounding advantage. More reviews come in regularly.

The widget updates automatically. The page’s social proof section becomes stronger over time without any additional effort.

What Can You Do With It?

• Display verified Google and Facebook reviews at the decision point on every page: Move social proof from Google Maps (where most prospects do not look before converting) to the page itself – right before the form or CTA where it directly influences the conversion decision.
• Build page credibility with live, verified reviews rather than static testimonials: Reviews from Google and Facebook cannot be fabricated by the business. Their verified source makes them inherently more credible to skeptical prospects than manually maintained testimonials sections.
• Keep review social proof current without manual updates: The widget updates automatically as new reviews arrive. A business with an active review request program continuously strengthens its on-page social proof without any maintenance effort.
• Add the widget to any HighLevel funnel page without custom code: Native element in the HighLevel builder – drag, configure, and publish. No developer required for funnel and website implementations.
• Extend the widget to external WordPress or custom sites via embed code: The same verified review display is available on any web page, not just HighLevel-hosted ones – one consistent review display across the entire web presence.

Key Definitions

Use Cases by Industry

Home Services – Landing Page Conversion Lift

A plumbing company runs Google Ads campaigns that drive traffic to a HighLevel landing page. The page has a headline, service description, and a form requesting a free estimate.

Conversion rate is 8% – 8 out of every 100 visitors fill out the form.

A Review Widget is added above the form, showing a carousel of 8 recent 5-star reviews filtered from the connected Google profile. The reviews are from real homeowners describing specific plumbing emergencies resolved quickly and professionally.

Conversion rate increases to 13% over the following month – a 62% lift from the same ad traffic.

Result: Adding verified reviews at the form converts more visitors without any change to the ad spend, targeting, or offer. The reviews provide the final confidence signal that converts skeptical visitors who had the intent but needed validation.

Medical Practice – Service Page Trust Building

A cosmetic surgery practice has a dedicated page for rhinoplasty. The page describes the procedure, shows before-and-after photos, and has a CTA to schedule a consultation.

A Review Widget shows 6 reviews from patients who specifically mention rhinoplasty results, the surgeon’s professionalism, or the recovery process.

The reviews are relevant to the specific service – not generic “great practice” reviews but specific feedback about the exact procedure described on the page. The relevance of the social proof to the specific decision being made is what drives conversion improvement.

Result: Service-specific reviews on the service page address the specific concerns a rhinoplasty prospect has – outcome quality, surgeon skill, patient experience. The widget shows reviews from people who made the same decision the prospect is considering, which is the most persuasive form of social proof.

Restaurant – Reservation Page Reviews

A restaurant’s online reservation page includes a Review Widget showing recent Google reviews. Visitors who find the restaurant through a Google search, arrive at the website, and see positive reviews about the food and atmosphere immediately before booking are more likely to complete the reservation.

The widget shows a grid of 6 reviews filtered to 4 stars and above. The page loads with the booking form visible above the fold and the Review Widget below it – so visitors who scroll slightly see the reviews before deciding whether to book.

The reviews consistently mention specific dishes and the ambiance, which builds anticipation and confidence for first-time visitors.

Result: Visitors who arrive with interest but uncertainty about whether the restaurant lives up to its presentation see verified positive feedback from real customers before committing to a reservation. The on-page social proof reduces reservation abandonment.

Marketing Agency – Client Landing Pages

An agency includes a Review Widget as a standard element on every client landing page they build. The widget is configured for each client’s connected Google profile and set to show a minimum of 4-star reviews in carousel format above the main CTA.

The agency includes conversion rate data in monthly client reports – comparing pre-widget and post-widget form completion rates. The consistent conversion improvement from adding the widget becomes a demonstrable result the agency shows in new client proposals as proof of their approach.

Result: The Review Widget becomes part of the agency’s standard landing page template. Every client page benefits from the conversion lift. The documented improvement becomes a selling point for the agency’s landing page service.

Who Is This For?

How to Add the Review Widget

Step 1: Connect the Google Business Profile

Settings, then Integrations. Connect the Google Business Profile via OAuth if not already done.

The widget pulls from this connection.

Step 2: Open the page editor

Navigate to Funnels and Websites. Open the funnel or website.

Click to edit the target page.

Step 3: Add the Review Widget element

In the element library, find the Review Widget element. Drag it onto the page canvas at the desired location – above the main form or CTA for maximum impact.

Step 4: Configure the source

In the widget settings, select the review source – Google, Facebook, or both.

Step 5: Set the minimum star filter

Set the minimum star rating to 4 or 5 stars to show only positive reviews.

Step 6: Choose layout and review count

Select carousel, grid, or list. Set the number of reviews to display – 6 to 12 is a typical range.

Step 7: Style to match the page

Adjust colors, fonts, and card styling to visually integrate with the page design. The widget should look like a native section, not a dropped-in third-party element.

Step 8: Preview on desktop and mobile

Check the widget rendering in preview mode at both desktop and mobile widths. Ensure the carousel or grid renders properly on mobile without elements being cut off or unreadable.

Step 9: Save and publish

Save and publish the page. The Review Widget is live and updating automatically from the connected platforms.

How Does It Connect to HighLevel?

• Reputation Management: The Review Widget pulls from the same data as the Reputation Management dashboard. Reviews that appear in the Reputation section are the source for what the widget displays on the page. Building review volume through the Reputation Management tools directly improves what the widget can show.
• Review Requests: Review Requests generate the reviews that power the widget. An active review request program continuously feeds new reviews into the widget – keeping the on-page social proof current and growing without any additional effort.
• Funnel Builder: The Review Widget is a native element in the Funnel Builder. Adding it to a landing page is a drag-and-drop operation within the same editor used to build the rest of the funnel.
• Google Business Profile Integration: The Google Business Profile integration is the source connection for Google reviews. Without a connected GBP, the widget has no Google reviews to display.
• AI Funnel and Website Builder: The Review Widget is available as an element in the AI Funnel and Website Builder – AI-generated pages can include review sections that pull from the connected review platforms.

Common Questions

What is the Review Widget in HighLevel?

An embeddable element that displays live Google and Facebook reviews on a website or funnel page. Native in the HighLevel builder; embed code available for external sites.

Where do I find the Review Widget in HighLevel?

In the element library of the funnel and website page editor. Drag it onto the page canvas to add it.

Configure in the settings panel on the right.

Does the Review Widget update automatically when new reviews arrive?

Yes. As new reviews arrive in the connected platforms, the widget updates to include them. No manual refresh or page update required.

Can I filter which reviews appear in the HighLevel Review Widget?

Yes. Set a minimum star rating – typically 4 or 5 stars – to show only positive reviews while maintaining authenticity.

Can I customize the appearance of the Review Widget in HighLevel?

Yes. Layout options (carousel, grid, list), colors, fonts, card styling, and review count are all configurable.

Can the Review Widget be added to a HighLevel funnel page?

Yes. It is a native element in the HighLevel funnel and website builder – drag, configure, and publish. No custom code required.

Can the Review Widget be added to an external website like WordPress?

Yes. HighLevel provides an embed code that can be added to any web page accepting custom HTML or JavaScript.

What is the difference between the Review Widget and just screenshotting reviews?

The widget shows live, verified reviews from Google and Facebook – verifiable by clicking through. Screenshots are static images with no verification and could be fabricated.

Verified reviews carry more credibility.

To Wrap It Up

The Review Widget closes the gap between a business’s Google review presence and the prospect’s decision moment. Reviews exist on Google – the widget brings them to the page where the decision is made.

This matters because the majority of prospects who visit a landing page or service page and do not convert do not go to Google to check reviews before deciding. They evaluate the page with whatever information is on it.

Putting verified reviews on the page means that information is there when they need it – not behind a navigation step most visitors do not take.

The compound value of the Review Widget increases with the business’s review count. A widget with 6 recent 5-star reviews provides modest social proof.

A widget that cycles through the most recent 50 reviews from a business with 200 total reviews – each one real, verified, and specific – provides substantially stronger social proof. Building review count through automated review requests and deploying that volume through the Review Widget is the complete social proof strategy.

Here is how to get started:

1. Confirm the Google Business Profile is connected in Settings, then Integrations
2. Open the most important landing page or funnel page in the page editor
3. Find the Review Widget element and drag it above the main form or CTA
4. Configure the source, set the minimum star filter to 4 stars, and choose the carousel layout
5. Style colors and fonts to match the page design
6. Preview on mobile to confirm the carousel renders correctly
7. Save and publish
8. Add the widget to other high-traffic pages – service pages, homepage, additional landing pages

Add the widget to the landing page that receives the most paid traffic first – that is where the conversion lift has the highest monetary impact. A 3% conversion rate improvement on a page receiving 500 visitors per month from Google Ads means 15 additional leads per month from the same ad spend.

The Review Widget is a one-time setup that improves every paid visit indefinitely.