Reselling Reporting on Agency Dashboard in HighLevel
Updated: March 19, 2026 | Author: Bill Stilwell
HighLevel Reselling Reporting provides the agency with performance metrics for its SaaS Mode subscription business – visible from the Agency Dashboard. Key metrics: total active subscribers, monthly recurring revenue (MRR), new subscribers this period, churned subscribers, and revenue by plan tier. This reporting is the financial dashboard for agencies running a platform subscription business on HighLevel SaaS Mode. Access it from the Agency Dashboard in the SaaS Mode or reporting section.
What Reselling Reporting Shows
The reselling report shows the agency’s SaaS subscription business performance: total active subscribers, MRR, new signups, cancellations, and net subscriber growth.
Revenue is broken down by plan tier – showing how many subscribers are on each pricing plan and the revenue contribution from each tier.
Churn rate and churn trends identify whether the subscriber base is growing, stable, or declining – and at what rate.
Using Reselling Data
MRR tracking provides the revenue baseline for the subscription business – month-over-month MRR change is the primary growth metric.
Churn analysis identifies which plan tiers lose subscribers most frequently – informing whether pricing, feature access, or onboarding quality needs improvement.
New subscriber tracking aligned with marketing activity shows which acquisition channels and campaigns generate the most platform subscribers.