Google Business Profile Integration in HighLevel

Updated: February 4, 2026  | 
Author: Bill Stilwell

This post covers what the GBP integration does, how each feature works, how to connect the listing, and how the integration supports review management, posting, messaging, and local SEO reporting from inside HighLevel.

Reading time: about 9 minutes.

What Is the Google Business Profile Integration in HighLevel?

Google Business Profile is the listing that appears when someone searches for a local business on Google – the card that shows the name, address, hours, photos, reviews, and contact options in the search results and Google Maps.

HighLevel’s integration connects that listing directly to the sub-account. Actions you take in HighLevel – replying to a review, posting an update, responding to a message – happen on the live GBP listing in real time.

The practical effect is that you no longer need to log into Google Business Profile Manager to stay on top of the listing. Everything GBP-related appears inside HighLevel alongside the CRM, conversations, and marketing tools already there.

Connect it at Settings, then Integrations in any sub-account.

Review Monitoring and Response

Once GBP is connected, incoming Google reviews appear in Reputation, then Reviews in real time.

You see every review – star rating, reviewer name, review text, and whether a response has been posted. Click any review to write and post a response directly from HighLevel.

The response publishes to Google immediately without opening Google Business Profile Manager.

For agencies managing multiple clients, this consolidation is significant. Responding to reviews across 20 client sub-accounts no longer requires logging into 20 separate Google accounts or navigating to each GBP listing individually.

Every review appears in the relevant sub-account’s Reputation section.

Notifications for new Google reviews are configurable in the sub-account’s notification settings – team members can be alerted the moment a new review arrives so nothing goes unresponded to for days.

GBP Posts via Social Planner

GBP posts – the updates, offers, and events that appear on the business’s Google listing – can be created and scheduled from the Social Planner in HighLevel.

When creating a post in the Social Planner, select Google Business Profile as the publishing destination. Choose the post type – update, offer, or event – add the text, upload an image, and schedule it or publish immediately.

GBP posts have an expiration – most update posts are visible for seven days before they need to be replaced. Scheduling a week’s worth of posts from the Social Planner in one session is more efficient than returning to Google Business Profile Manager each time.

Posts can be scheduled alongside social media posts to other platforms – Facebook, Instagram, LinkedIn – from the same interface, making the Social Planner the single publishing hub for all content channels.

GBP Performance Stats

The integration pulls GBP performance data into HighLevel so you can monitor listing visibility without logging into Google Search Console or Google Business Profile Manager separately.

The available stats include: how many times the listing appeared in Google search results (searches), how many times visitors clicked through to the website from the listing (website clicks), how many phone calls were initiated directly from the listing (calls), and how many users clicked for directions (direction requests).

These stats are available as Dashboard widgets – add them to any sub-account dashboard for an at-a-glance visibility check. They are also available in Custom Sub-Account Reports, making GBP performance a reportable client deliverable.

Tracking these numbers monthly shows whether local SEO improvements – more reviews, better GBP completeness, regular posts – are translating into more listing impressions and actions over time.

GBP Messaging in Conversations

Google allows customers to send messages directly through a business’s Google listing if messaging is enabled. When GBP is connected to HighLevel and messaging is active, those inbound messages arrive in the Conversations inbox.

Replies sent from the Conversations inbox are delivered back to the customer through Google. The full conversation thread is stored in HighLevel alongside SMS, email, and other channel messages for the same contact.

This means GBP messages are treated like any other inbound lead channel in HighLevel – they can trigger workflows, be assigned to agents, and be tracked in reporting alongside conversations from other sources.

If GBP messages do not appear in HighLevel after connecting, confirm that messaging is enabled in Google Business Profile Manager for the listing – HighLevel cannot receive messages from a listing that has messaging turned off at the Google level.

Review Requests via the Integration

Once GBP is connected, the review request link in HighLevel’s Reputation section automatically points to the connected Google listing.

Individual review requests sent from a contact record and bulk review requests sent to a filtered list both include a direct link to the Google review form for the connected listing. Customers tap the link and land directly on the review submission page – no searching for the business on Google required.

The connection between the integration and the review request flow is automatic. There is no separate configuration step needed to connect them once the GBP listing is active in the sub-account.

What Can You Do With It?

• Monitor and respond to Google reviews without leaving HighLevel: Every new review appears in the Reputation section. Reply directly from HighLevel and the response posts to Google – no separate login required.
• Schedule GBP posts from the same tool you use for social media: Create weekly GBP update posts alongside Facebook and Instagram content from the Social Planner – one publishing session covers all channels.
• Track GBP performance stats in the Dashboard and client reports: Searches, clicks, calls, and direction requests from the GBP listing appear as Dashboard widgets and Custom Report data – making listing performance a visible, reportable metric.
• Handle GBP messages as part of your standard lead management flow: Inbound messages from Google arrive in the Conversations inbox alongside all other channels – assignable to agents, triggerable in workflows, and tracked in reporting.
• Send review requests that link directly to the connected Google listing: Both individual and bulk review requests point to the connected GBP automatically – customers get a single-tap path to leave a review without hunting for the listing themselves.
• Manage multiple client GBP listings from one platform: Each sub-account connects its own GBP listing. An agency can handle review response, posting, and reporting for 20 client listings without logging into 20 separate Google accounts.

Key Definitions

Use Cases by Industry

Marketing Agencies

An agency manages Google Business Profiles for 18 local business clients. Each sub-account has its own connected GBP listing.

The account manager opens HighLevel in the morning, checks the Reviews section across each sub-account for new reviews, and responds to any that came in overnight.

GBP posts for the week are scheduled in bulk across all client sub-accounts during one Social Planner session on Monday. The agency reports monthly GBP stats – searches, clicks, calls – to each client through automated Custom Sub-Account Reports.

Result: An agency delivers professional GBP management for 18 clients without logging into Google 18 times a day.

Home Services

A plumbing company connects their GBP listing to HighLevel. New reviews trigger a notification to the office manager.

Positive reviews get a thank-you response within 24 hours. Negative reviews are flagged for the owner to address personally.

The GBP stats widget on their Dashboard shows calls and direction requests from the listing week over week. When those numbers drop, the team knows to check whether their GBP completeness has changed or a competitor has gained more reviews.

Result: The business monitors and actively manages their most important local lead source from the same platform they use to manage leads and appointments.

Restaurant and Hospitality

A restaurant uses the Social Planner to publish a weekly GBP post every Monday – a featured menu item, a weekend special, or a seasonal event. The post appears on their Google listing throughout the week and is visible to anyone searching for the restaurant or browsing nearby restaurants on Google Maps.

GBP messages from customers asking about reservations or menu items arrive in the Conversations inbox. The front desk team responds from HighLevel, and those replies are delivered back to the customer through Google.

Result: The restaurant maintains a consistently active Google listing and handles customer inquiries from one inbox without checking separate platforms.

Dental Practices

A dental practice’s marketing coordinator reviews new GBP reviews every morning in HighLevel. Every review – regardless of rating – gets a response within 48 hours.

The review request workflow triggers after every completed appointment, pointing to the connected GBP listing. Review count grows steadily month over month without any manual effort, and the GBP stats show a corresponding increase in search appearances and calls as the review count improves.

Result: Consistent review response and automated review collection compound together – more reviews improve ranking, better ranking drives more calls, more calls show up in GBP stats as proof of performance.

Real Estate Agencies

A real estate agency publishes a monthly market update as a GBP post from the Social Planner. The post appears on their listing for seven days – visible to anyone researching the area’s real estate market on Google.

The agency includes their GBP stats in the monthly client report alongside pipeline data – showing how many searches and calls the listing generated alongside leads closed and pipeline value. The combined picture connects marketing activity to business outcomes.

Result: GBP activity becomes a visible, reported component of the agency’s marketing deliverables rather than an invisible background activity.

Who Is This For?

How to Connect Google Business Profile to HighLevel

Step 1: Open Integrations in sub-account Settings

Go to Settings in the left navigation of the sub-account, then click Integrations.

Find the Google Business Profile section. This is where you initiate the connection.

Step 2: Connect the Google account

Click Connect next to Google Business Profile.

A Google sign-in prompt appears. Sign in with the Google account that has Owner or Manager access to the GBP listing and grant the requested permissions.

Step 3: Select the correct location

After authentication, a list of GBP locations associated with the Google account appears.

Select the correct business location for this sub-account. If the account manages multiple locations, select only the one that belongs to this specific sub-account.

Step 4: Confirm the connection

Click Confirm or Save to complete the connection.

HighLevel begins pulling review data and GBP stats from the connected listing. Initial sync may take a few minutes to populate.

Step 5: Verify reviews are syncing

Go to Reputation, then Reviews to confirm Google reviews from the connected listing are appearing.

Verify the reviews match what is currently on the GBP listing in Google Business Profile Manager to confirm the connection is working correctly.

Step 6: Respond to existing reviews

Click any review without a response. Write a reply and click Post Response.

The reply publishes directly to the Google listing. Prioritize responding to any negative reviews before moving on to positive ones.

Step 7: Set up GBP posts in Social Planner

Go to Marketing, then Social Planner. Create a new post and select Google Business Profile as the destination.

Write the update, add an image if relevant, and schedule or publish. The post appears on the GBP listing the same way it would from Google Business Profile Manager.

Step 8: Confirm GBP messaging is working

If GBP messaging is enabled for the listing, inbound messages from Google will appear in the Conversations inbox under the Google Business Profile channel.

If messages do not appear, confirm that messaging is turned on in Google Business Profile Manager – HighLevel cannot receive messages if messaging is disabled at the Google level.

Step 9: Add GBP widgets to the Dashboard and reports

Go to the Dashboard in edit mode and add the Google Business Profile widgets – searches, clicks, calls, and direction requests.

Add the same data to any Custom Sub-Account Reports you send to the client so GBP performance appears as a visible deliverable.

How Does It Connect to HighLevel?

• Bulk Review Requests: Once GBP is connected, review request links automatically point to the connected Google listing. Bulk Review Requests and individual requests both use the GBP link without any additional configuration.
• Local SEO Audit and Competitor Analysis: The GBP connection enables the ranking grid and GBP completeness audit in Local SEO Audit and Competitor Analysis – providing the data foundation for all local SEO reporting and strategy work.
• Custom Sub-Account Reports: GBP stats – searches, clicks, calls, direction requests – appear as widget options in Custom Sub-Account Reports once the integration is active.
• Conversation AI: GBP messages that arrive in the Conversations inbox can be handled by Conversation AI in Suggestive or Auto-Pilot mode – the same AI that handles SMS and email inquiries can respond to Google messages automatically.
• Workflow Builder: Inbound GBP messages can trigger workflows in Workflow Builder – tagging the contact, creating a pipeline opportunity, or notifying a team member the same way any other inbound message source would.

Common Questions

What does the HighLevel Google Business Profile integration do?

It connects a GBP listing to the sub-account so Google reviews appear in Reputation for response, GBP posts can be scheduled from the Social Planner, GBP stats show in Dashboard widgets and reports, and GBP messages arrive in the Conversations inbox – all managed without leaving HighLevel.

How do I connect Google Business Profile to HighLevel?

Go to Settings, then Integrations in the sub-account. Find Google Business Profile and click Connect.

Sign in with the Google account that manages the listing, select the correct location, and confirm. Review data and stats begin syncing immediately.

Can I respond to Google reviews from inside HighLevel?

Yes. Google reviews appear in Reputation, then Reviews.

Click any review, write a response, and click Post Response. The reply publishes directly to the live Google listing without opening Google Business Profile Manager.

Can I post Google Business Profile updates from HighLevel?

Yes. GBP posts are created and scheduled from the Social Planner.

Select Google Business Profile as the publishing destination when creating a post. Posts appear on the GBP listing the same way they would from Google Business Profile Manager.

What GBP performance stats does HighLevel show?

Searches (listing impressions), website clicks from the listing, phone calls initiated from the listing, and direction requests. Available as Dashboard widgets and in Custom Sub-Account Reports.

Can I receive GBP messages in HighLevel?

Yes, when GBP messaging is enabled for the listing. Inbound messages arrive in the Conversations inbox.

Replies sent from HighLevel are delivered back to the customer through Google. If messages do not appear, check that messaging is enabled in Google Business Profile Manager.

Does the GBP integration work for agencies managing multiple client locations?

Yes. Each sub-account connects its own GBP listing independently.

An agency managing multiple clients connects a different GBP listing to each sub-account. All review management, posting, and stats are handled separately per client.

Can I send Google review requests through the GBP integration?

Yes. Once GBP is connected, review request links in both individual and bulk sends automatically point to the connected Google listing.

Customers tap the link and land directly on the Google review submission form.

Does the HighLevel GBP integration affect my Google listing directly?

Yes. Responses posted through HighLevel publish to the live GBP listing.

Posts created in the Social Planner publish to the listing. GBP message replies are delivered to the customer through Google.

All actions in HighLevel have the same effect as taking them directly in Google Business Profile Manager.

Is the Google Business Profile integration free in HighLevel?

Yes. The GBP integration is included with all HighLevel sub-account plans at no extra cost. There is no separate fee to connect and manage a Google Business Profile through HighLevel.

To Wrap It Up

Google Business Profile is the most important local marketing asset for most local businesses – and it is consistently one of the most neglected.

Reviews go unresponded to for weeks. Posts are not updated.

Messages sit unanswered. The listing drifts into passivity while competitors who actively manage theirs pull ahead in local search results.

The HighLevel GBP integration removes the friction that causes that neglect. When you do not have to open a separate platform, log into a different Google account, or remember to check a tool you only use for GBP tasks, you actually do the work.

Reviews get responses the same day. Posts go out weekly.

Messages are handled like any other inbound inquiry.

For agencies, the consolidation value is multiplied by the number of clients. Managing GBP for 20 clients through 20 separate Google accounts is neither practical nor scalable.

Managing it from 20 sub-accounts in one platform is a completely different operational reality.

Here is how to get started:

1. Go to Settings, then Integrations in the sub-account
2. Connect the Google account that manages the GBP listing
3. Select the correct location and confirm the connection
4. Go to Reputation, then Reviews and respond to any existing reviews that have no response
5. Go to Marketing, then Social Planner and schedule a GBP post for this week
6. Check whether GBP messaging is enabled for the listing – if so, confirm messages are appearing in Conversations
7. Add GBP stats widgets to the Dashboard
8. Add GBP stats to any Custom Sub-Account Reports you send to the client
9. Set up a review notification in notification settings so new reviews trigger an alert immediately

Respond to every review – including the four-star ones that feel fine to ignore. A business that responds to all reviews signals consistent active engagement to both Google and to every potential customer reading the listing.