White-Label Mobile App in HighLevel

Updated: February 6, 2026  | 
Author: Bill Stilwell

This post covers what the HighLevel White-Label Mobile App is, how it works, what it costs in terms of setup requirements, what clients can do with it, and how agencies use it as a differentiator and retention tool.

Reading time: about 7 minutes.

What Is the White-Label Mobile App in HighLevel?

The White-Label Mobile App is a HighLevel feature that allows agencies to publish a mobile application – for both iOS and Android – under their own agency name and branding.

The app functions as the HighLevel mobile client. Clients use it to manage their conversations, contacts, calendar, and CRM from their phone or tablet.

But instead of seeing an app called “HighLevel” in the App Store or on their home screen, they see the agency’s name, the agency’s logo, and the agency’s colors.

The underlying technology is HighLevel. The brand is the agency’s.

This is meaningfully different from pointing clients to the standard HighLevel mobile app. When a client downloads and uses a branded app with the agency’s name on it, the agency is the product in the client’s mind – not just a reseller of someone else’s software.

What Clients See and Do With the App

From the client’s perspective, the white-label app is their business management tool. They search the App Store or Google Play for the agency’s branded app name, download it, and log in with their HighLevel sub-account credentials.

Inside the app, clients can manage their conversations – incoming and outgoing SMS, email, Facebook Messenger, and other connected channels – from their phone. New lead notifications arrive as push notifications on the device.

The client can respond to a new lead from the notification without ever opening a laptop.

Clients also access their contacts and CRM pipeline, view and manage their calendar appointments, and handle the day-to-day tasks their business requires from any location. The experience mirrors the web version of their HighLevel sub-account, delivered in a native mobile interface.

Standard HighLevel App vs. White-Label App

All HighLevel sub-account users can use the standard HighLevel mobile app – published in the App Store and Google Play as “HighLevel” with HighLevel’s own branding. It is available to everyone and costs nothing beyond the existing HighLevel subscription.

The white-label app delivers the same functionality but under the agency’s brand. Clients see the agency’s name in the App Store.

The app icon on their home screen is the agency’s logo. The push notification sender name is the agency’s name.

For agencies focused on building their own brand rather than reselling HighLevel, this distinction matters significantly. Clients who use an app branded with the agency’s name are more deeply associated with the agency than clients who use a generic HighLevel app.

The perception of what they are paying for – a custom platform built by the agency versus a third-party tool the agency happens to use – shifts accordingly.

Requirements – Developer Accounts and Costs

Publishing an app in the App Store requires an Apple Developer Program membership. The annual fee is currently $99/year.

The agency must enroll with their business entity, not an individual Apple ID, to publish under a company name.

Publishing an app in Google Play requires a Google Play Developer account. The one-time registration fee is currently $25.

The account must be in the agency’s name.

These developer accounts must be in the agency’s name to publish the app under the agency’s brand. An app published under HighLevel’s developer account would show HighLevel as the publisher, not the agency.

In addition to the developer account costs, the white-label mobile app is a paid HighLevel add-on – check current HighLevel pricing and plan documentation for the current cost, as this changes over time.

Branding Configuration

The branding configuration for the white-label app is handled in the HighLevel agency settings. Required assets and information: the app name (what appears in the App Store listing and on the device home screen), the app icon (typically a 1024×1024 PNG), a splash screen image shown when the app loads, and the primary and accent colors for the app’s interface.

The app name should match the agency’s brand. If the agency is called “Market Spark Agency,” the app name might be “Market Spark” or “Market Spark Pro.” The name should be short, memorable, and clearly associated with the agency’s identity.

The icon is the most important visual asset – it is what clients see on their phone’s home screen every day. A clean, professional icon that is recognizable at small sizes (the home screen icon is tiny) reinforces the agency brand every time the client looks at their phone.

The Build and Submission Process

After the agency submits the branding configuration and developer account credentials through HighLevel’s agency settings, HighLevel handles the technical build. The agency does not need iOS or Android development expertise – HighLevel builds the app from the configured branding.

Once built, the app is submitted to the App Store and Google Play for review. App Store review by Apple typically takes one to several business days.

Google Play review is generally faster but can also take one to several days.

After approval, the app is published and available for download. The agency receives confirmation and the App Store and Google Play links to share with clients.

The end-to-end timeline from configuration submission to published app is typically one to three weeks – the agency should not plan for an immediate launch after submitting the configuration.

Agency Value – Differentiation and Retention

The white-label mobile app creates value for agencies in two specific ways.

The first is differentiation. Few agencies offer a branded mobile app as part of their service.

An agency that presents prospective clients with “your business will have its own app in the App Store” is immediately distinguishing itself from competitors who offer only web-based access to client tools. For some clients, particularly those who run mobile-first businesses, this is a significant decision factor.

The second is retention. A client who uses an agency-branded app every day – checking leads, managing conversations, viewing their pipeline – is a client who thinks of the agency every day.

The agency’s name is on their home screen. The mental association between their business results and the agency’s brand is reinforced constantly, passively, without any additional marketing effort from the agency.

This retention dynamic is one reason the white-label app investment can pay off even for agencies with relatively few clients. The higher retention rate has compounding value over the lifetime of the client relationship.

Including the App in Client Packages

Agencies structure white-label app access in different ways. Some include the app in all client packages as a standard feature – the cost of the add-on is absorbed into the agency’s service pricing.

Some include it only in higher-tier packages as a premium differentiator. Some charge for it as a standalone add-on.

The most compelling presentation is including the app in the core offering and making it part of the onboarding experience – guiding each new client through downloading the app in the first week. A client who has downloaded and used the app within the first week is more likely to be actively engaged with the platform than one who only accesses it from a desktop browser.

What Can You Do With It?

• Put the agency’s brand in clients’ pockets every day: The home screen icon and push notifications from the agency-branded app create constant, passive brand reinforcement without any ongoing marketing effort from the agency.
• Differentiate from agencies offering only web-based client access: A branded mobile app is a visible, tangible deliverable that most competing agencies cannot offer. It raises the perceived value of the agency’s service package.
• Increase client engagement with the platform: Clients who access HighLevel features from a mobile app use those features more frequently than clients who only access via desktop browser. More frequent use means more activity in the CRM, faster responses to leads, and higher perceived platform value.
• Strengthen client retention through brand association: Daily use of an agency-branded app strengthens the association between the client’s business results and the agency’s product. Clients who see the agency’s brand every day are less likely to be swayed by competing agency outreach.
• Enable immediate lead response from any location: Push notifications to the agency-branded app mean clients can respond to new leads from anywhere – no laptop required. This is particularly valuable for service businesses where the owner is on-site or on the move during business hours.

Key Definitions

Use Cases by Industry

Full-Service Agency – Premium Brand Positioning

An agency serving 30 SMB clients in various local service verticals publishes their branded app: “Apex Business Suite” – available on iOS and Android. Every new client is guided to download the app in the first onboarding session.

The agency presents the app as a core product feature: “Your business management platform, available wherever you are.” The Apex Business Suite branding appears in every client’s daily experience. No competitor agency the client encounters offers a comparable mobile product experience under their own name.

Result: The agency is perceived as a technology company with their own platform – not as a reseller of third-party tools. This perception supports premium pricing and reduces client churn driven by competing agency outreach.

SaaS Mode Agency – Product Differentiation

An agency operating in HighLevel’s SaaS Mode sells their platform as a software product. The white-label mobile app is a core feature of every subscription tier.

The app is prominently featured in sales materials: “Your own CRM platform, including a mobile app – available in the App Store and Google Play.”

Prospects comparing this agency’s offering against basic CRM tools see a mobile app as a significant value indicator. The app feature alone justifies a higher monthly price point than competitors without a mobile offering.

Result: The mobile app becomes a sales tool that closes deals and justifies premium pricing. The agency’s product looks and feels like an enterprise software product rather than a white-labeled resale arrangement.

Home Services Agency – Field Team Enablement

An agency working with a landscaping company’s owner and small office team sets up the white-label app for the business. The owner uses the app from job sites to check new lead notifications, respond to messages, and confirm appointments – without needing a laptop or office.

New leads who submit a form while the owner is on a job site receive a response within minutes – possible because the push notification arrives on the app immediately and the owner can respond from the phone. The agency’s branded app is directly enabling faster lead follow-up, which the owner credits as one of the most valuable parts of the service.

Result: The agency’s branded app enables business outcomes the client directly experiences – faster lead response, more flexibility, more bookings. The app is not a feature; it is a tangible business improvement with the agency’s name on it.

Agency Serving Medical Practices – Mobile Practice Management

An agency serving dental and medical practices publishes their white-label app: “MedPractice Pro.” The app lets practice owners check their appointment calendar, respond to patient inquiry messages, and view their new patient pipeline from any device.

Practice owners – who are often away from their desk all day seeing patients – find mobile access to their practice management tools more practically useful than desktop access. The app is the access method they actually use.

Because it is the agency’s branded app, the agency’s name is inseparable from the value being delivered.

Result: The agency’s brand is tied to the daily operational tool the client relies on most. Churn risk decreases because switching agencies means losing access to a mobile app clients now depend on.

Marketing Agency – Upsell to Existing Clients

An agency with 20 existing clients launches the white-label app after enabling the add-on. They send existing clients an announcement: “We have just launched the [Agency Name] mobile app – download it from the App Store or Google Play to manage your account from anywhere.”

Clients who download and use the app become more active users of the platform. The announcement creates a touchpoint with existing clients that reinforces the agency’s innovation and investment.

Several clients comment that the app makes the platform significantly more useful for their daily operations.

Result: The white-label app launch is an existing client retention event as much as a new client acquisition tool. The announcement reminds existing clients of the agency’s ongoing investment in their experience.

Who Is This For?

How to Set Up the White-Label Mobile App

Step 1: Confirm the add-on is enabled

Verify the white-label mobile app add-on is active on the agency HighLevel account. Check agency settings or current HighLevel plan documentation.

Step 2: Set up developer accounts

Enroll in the Apple Developer Program at developer.apple.com (annual fee). Create a Google Play Developer account at play.google.com/console (one-time fee).

Both accounts must be in the agency’s business name.

Step 3: Prepare branding assets

Create the app name, a 1024×1024 app icon PNG, a splash screen image, and the primary color codes for the interface. These should match the agency’s existing brand identity.

Step 4: Configure in HighLevel agency settings

In the agency settings, navigate to the white-label mobile app section. Enter the app name, upload the icon and splash screen, configure colors, and provide the Apple Developer and Google Play credentials needed for submission.

Step 5: Submit and wait for review

Submit the configuration to HighLevel. Allow one to three weeks for the build, submission, and App Store/Google Play review process.

Monitor developer account dashboards for review status.

Step 6: Test the published app

Once published, download from both stores. Log in with a test sub-account.

Verify conversations, contacts, calendar, and push notifications are all working correctly. Check that all branding elements appear as configured.

Step 7: Add to client onboarding

Send clients the App Store and Google Play download links. Include app setup in the new client onboarding checklist.

Create a short guide showing clients how to log in and enable notifications.

Step 8: Announce to existing clients

If existing clients are currently using the standard HighLevel app, notify them of the branded app launch. Guide them through switching to the agency-branded version.

Step 9: Keep the app updated

Stay current with HighLevel’s white-label app update process. Outdated versions of the app may lose access to new features or encounter compatibility issues with newer device operating systems.

How Does It Connect to HighLevel?

• Mobile App: The white-label app is the branded version of the standard HighLevel Mobile App. Same functionality, different branding. Clients using the white-label app have access to the same sub-account features as those using the standard app.
• Conversations Inbox: The primary client use case for the mobile app is accessing the conversations inbox on the go. New messages from any connected channel – SMS, email, Facebook – arrive as push notifications and can be responded to directly from the app.
• Snapshot Manager: The Snapshot Manager and the white-label app work together for agency client delivery. The snapshot provides the full sub-account configuration; the white-label app provides the branded mobile access layer. Together they represent a complete, branded client platform experience.
• SaaS Mode: The white-label app is a natural companion to SaaS Mode – the combination positions the agency as a software company offering a complete platform product, including mobile access, rather than a services reseller.
• Notification Settings: Notification settings in the HighLevel sub-account determine which events generate push notifications to the mobile app. Clients configure which notifications they want to receive for leads, messages, and appointments.

Common Questions

What is the White-Label Mobile App in HighLevel?

A paid agency add-on that publishes a branded iOS and Android app under the agency’s name in the App Store and Google Play. Clients access their HighLevel sub-account through the agency’s branded mobile experience.

Is the White-Label Mobile App available on all HighLevel plans?

No – it is a premium add-on or higher-tier plan feature. Check current HighLevel pricing documentation for availability and cost.

What can clients do with the HighLevel White-Label Mobile App?

Manage conversations (SMS, email, Facebook), contacts, CRM pipeline, calendar, and appointments – the same features as the standard HighLevel mobile app, presented under the agency’s brand with push notifications.

How does the app appear to clients and their customers?

The app appears in the App Store and Google Play under the agency’s name with the agency’s icon. Clients download and use an app branded entirely to the agency – not to HighLevel.

Does the agency need to manage App Store and Google Play submissions?

The agency needs Apple Developer and Google Play developer accounts. HighLevel handles the technical build and submission.

The agency monitors review status and provides credentials.

Can the agency charge clients for access to the white-label mobile app?

Yes. Include it in higher-tier packages or as a premium add-on. The branded app is a differentiator that supports premium pricing.

What is the difference between the HighLevel Mobile App and the White-Label Mobile App?

Same functionality – different branding. The standard app is published under HighLevel’s name.

The white-label app is published under the agency’s name. Clients see the agency’s brand throughout.

Do clients need to log in separately to the white-label mobile app?

No. Clients use the same HighLevel sub-account credentials they use for the web interface – the white-label app accesses the same account.

How long does it take to publish a white-label mobile app through HighLevel?

One to three weeks from configuration submission – including HighLevel’s build process and App Store/Google Play review timelines. Plan accordingly; it is not an immediate launch.

Can the white-label mobile app be customized with the agency’s specific colors and logo?

Yes. App name, icon, splash screen, and color scheme are all configurable during setup in the agency settings.

To Wrap It Up

The white-label mobile app is an investment in brand equity as much as it is a feature addition. The functionality it delivers – the same features as the standard HighLevel mobile app – is not the differentiation.

The brand is.

For agencies who have built their service offering around a platform identity – whether explicitly in SaaS Mode or simply through consistent branded delivery – the white-label app completes the mobile layer of that brand. Clients who see the agency’s name every day on their phone’s home screen are experiencing that brand as a product, not just a service vendor.

The practical bar for making the economics work is having enough clients that the add-on cost spreads into a manageable per-client amount. An agency with 5 clients and an add-on that costs several hundred dollars per month is paying a high per-client cost for the brand benefit.

An agency with 30+ clients sees the same cost spread across a much larger base, making the per-client incremental cost modest relative to the branding and retention value.

Here is how to get started:

1. Confirm the white-label app add-on is available on the current agency plan
2. Enroll in the Apple Developer Program at developer.apple.com
3. Create a Google Play Developer account at play.google.com/console
4. Design the app name, icon, splash screen, and color scheme
5. Configure the branding in HighLevel agency settings and submit
6. Allow one to three weeks for the build and review process
7. Test the published app with a personal login before sharing with clients
8. Add the app download to the new client onboarding checklist
9. Announce to existing clients and guide them to the branded app

The Apple Developer Program enrollment takes longer than most people expect – Apple verifies business identity during enrollment, which can take days to weeks for new enrollments. Start the developer account setup before beginning the HighLevel configuration so the developer account is ready when needed.