Social Planner in HighLevel

Updated: February 6, 2026  | 
Author: Bill Stilwell

This post covers what the Social Planner does, how to connect social accounts, how to create and schedule posts, the AI content assistance, how bulk scheduling works, and how agencies use the per-sub-account structure to manage social media for multiple clients.

Reading time: about 6 minutes.

What Is the Social Planner in HighLevel?

The Social Planner is HighLevel’s social media scheduling and publishing tool. It allows businesses and agencies to create posts, attach media, select one or multiple social platforms, and schedule the posts to publish automatically at a future date and time.

The primary interface is a visual calendar showing all scheduled posts across connected platforms. The calendar makes it easy to see what content is coming up, identify gaps in the posting schedule, and plan content for the week or month ahead.

Access it at Marketing, then Social Planner in the sub-account navigation.

Supported Social Media Platforms

The Social Planner supports publishing to the major social platforms used by local businesses and agencies. Facebook is supported for both Facebook Pages and Facebook Groups.

Instagram requires a connected Instagram Business account (linked to a Facebook Page).

Google Business Profile posts – the short updates visible on the GBP listing in Google Search and Maps – can be scheduled through the Social Planner. This is a frequently underused feature that keeps the GBP listing current with fresh content, which Google treats as a positive engagement signal.

LinkedIn supports both personal profile posts and company page posts. TikTok allows scheduling video content to TikTok business accounts.

Platform availability may evolve – check current HighLevel documentation for the latest supported platform list.

Connecting Social Accounts

Social accounts are connected in the Social Planner’s account settings. Click to add a social account and follow the OAuth flow for the desired platform.

Facebook connection includes both the Page and any Groups associated with the account. Instagram connects through the Facebook Page connection.

Each connected social account appears in the Social Planner as a selectable destination for post scheduling. Multiple accounts per platform can be connected – an agency managing multiple Facebook Pages for one client can connect all of them to the sub-account.

Creating a Post

Creating a post in the Social Planner starts with the post creation interface. Write the caption in the text area.

Attach media – images or video – from the device or from the HighLevel Media Library. Add hashtags, tag mentions if the platform supports them, and configure any platform-specific options like Instagram first comment hashtags or GBP post type.

The caption and media are the primary post elements. Caption length varies by platform – Instagram supports long captions with hashtags, Facebook supports longer text, GBP posts have a shorter character limit, TikTok posts are generally brief.

The interface provides character count guidance per platform when multiple platforms are selected.

Publishing to Multiple Platforms

One of the most time-saving features of the Social Planner is the ability to publish the same post to multiple platforms simultaneously. Select all relevant connected accounts when creating a post and schedule once.

The same content publishes to Facebook, Instagram, and Google Business Profile at the same scheduled time.

Platform-specific customization is also possible within the same creation flow. Some content is appropriate across all platforms without modification.

Other content benefits from slight adjustment – a hashtag-heavy Instagram caption may need trimming for Facebook, or a GBP post may need a specific CTA format. The Social Planner allows editing the content per platform before scheduling if customization is needed.

Scheduling Posts

Post scheduling is the core function. After creating the post content and selecting platforms, choose the publication date and time.

The post is added to the queue and will publish automatically at the scheduled time without any further action required.

Choosing the right time for each platform is a secondary consideration – the Social Planner allows specifying any time, but publishing when the target audience is most active on each platform improves reach and engagement. General guidelines: Facebook – mid-morning to early afternoon on weekdays.

Instagram – lunch and early evening. LinkedIn – Tuesday through Thursday, business hours.

GBP – any time, since posts are less time-sensitive.

The Content Calendar View

The calendar view is the most used interface in the Social Planner. It shows all scheduled posts by date – each post represented by a card on its scheduled date with the platform icon and a preview of the content.

The calendar can be viewed in monthly, weekly, or list format.

The calendar makes content gaps immediately visible. A week with no scheduled posts shows as empty days.

A month where content is clustered in the first two weeks and absent in the last two is visible at a glance. Using the calendar view regularly and filling gaps during batch content sessions is what maintains a consistent posting cadence.

Clicking a scheduled post on the calendar opens the post details – the full caption, media, platform destinations, and a quick edit option if changes are needed before the post publishes.

AI Caption Generation

The Social Planner includes an AI writing assistant for generating post captions. In the post creation interface, click the AI option.

Provide a brief description of what the post is about, select the platform type, and indicate the desired tone (professional, casual, promotional, educational). The AI generates a caption draft based on those inputs.

The AI-generated caption is a starting point. It should be reviewed and edited before scheduling – particularly to ensure it matches the business’s actual voice, includes relevant specifics about the product or service, and avoids generic phrasing that AI tools sometimes default to.

The draft reduces the time spent on content creation from writing from scratch to editing from a draft.

Bulk Scheduling

Bulk scheduling allows creating multiple posts in a single session and distributing them across upcoming dates on the calendar. Instead of logging in each day to create and post content, a business can dedicate one hour per week to creating and scheduling the entire week’s content in advance.

Batching content creation is a significant time efficiency improvement. The mental overhead of content creation – deciding what to post, writing the caption, finding the image – is much higher when done daily than when batched into a focused session.

Creating 5 posts in 60 minutes once a week is faster than creating 1 post in 15 minutes every day of the week. Bulk scheduling enables this batching approach.

Using Social Planner for Multiple Clients

For agencies managing social media for multiple clients, the per-sub-account structure of HighLevel means each client has their own Social Planner with their own connected social accounts. Client A’s Facebook Page and Instagram are connected to Client A’s sub-account.

Client B’s accounts are in Client B’s sub-account. Content and scheduling never cross between clients.

Agencies using the Social Planner for clients often batch content creation by client – spending one morning per week creating and scheduling that week’s social content for all clients in sequence. The visual calendar for each client makes it easy to maintain a consistent posting cadence across many accounts without losing track of which content is scheduled where.

What Can You Do With It?

• Schedule a week or month of social content in a single session: Bulk scheduling enables batch content creation – one focused session produces a consistent posting schedule across all platforms, eliminating the daily interruption of creating and posting one piece at a time.
• Publish to multiple platforms simultaneously without logging into each one separately: Select all relevant connected accounts and schedule once. The same post publishes to Facebook, Instagram, and Google Business Profile from a single scheduling action.
• Maintain a consistent posting cadence without manual daily effort: Scheduled posts publish automatically. The calendar view shows what is coming up and what gaps need filling. Consistency does not require daily presence.
• Use AI to accelerate caption writing: AI-generated draft captions reduce the time per post from blank-page writing to editing from a draft – useful for businesses or agencies producing high volumes of social content.
• Keep Google Business Profile listings fresh with scheduled GBP posts: GBP posts are often neglected because they require logging into Google separately. Scheduling them from the Social Planner alongside Facebook and Instagram makes it practical to keep the GBP listing updated consistently.

Key Definitions

Use Cases by Industry

Home Services – Weekly Content Batching

A landscaping company blocks 90 minutes every Monday morning for social content creation. Using the Social Planner, the owner creates and schedules that week’s posts: a before-and-after project photo for Facebook and Instagram on Tuesday, a seasonal tip post for GBP on Wednesday, a customer spotlight for Facebook on Friday, and a time-lapse video of a recent project for Instagram on Saturday.

All five posts are created in one session and scheduled to publish automatically. For the rest of the week, social media posts without any further effort from the owner.

The consistent posting cadence – maintained across weeks – builds an audience and demonstrates active business operation to prospects who check the social presence before calling.

Result: A business owner with no dedicated marketing staff maintains a consistent, professional social media presence on four platforms by investing 90 minutes once a week rather than spending 15 to 20 minutes every day managing individual posts.

Marketing Agency – Client Social Media Management

An agency manages social media for 8 local business clients. Each client has their own sub-account with their own Social Planner and connected accounts.

Every Thursday, the agency’s social media coordinator spends 4 hours batching content for all 8 clients – about 30 minutes per client creating and scheduling the following week’s posts.

The visual calendar for each client makes gaps immediately visible. The AI caption assistant speeds up caption writing for clients whose content style is predictable.

By end of Thursday, all 8 clients have a full week of social content scheduled and ready to publish automatically.

Result: 8 clients’ social media managed in one focused 4-hour weekly session. The per-sub-account isolation keeps each client’s content and accounts completely separate. The consistent posting cadence for all 8 clients is maintained without any daily manual effort.

Restaurant – GBP Post Schedule

A restaurant owner was not using Google Business Profile posts at all – too much friction to log into Google separately. The Social Planner removes that friction: GBP posts are scheduled alongside Facebook posts in the same session.

The owner schedules two GBP posts per week – one highlighting a weekly special, one featuring a positive customer experience or behind-the-scenes photo.

Fresh GBP posts signal an actively managed listing to Google and appear on the business’s Google Maps and Search profile when prospects are looking up the restaurant. The owner spends no additional time on the GBP content – it is batched with the other social content in the weekly session.

Result: An underutilized marketing channel – GBP posts – is maintained consistently because the Social Planner eliminates the platform-switching friction that previously prevented the owner from using it. Google treats fresh GBP posts as a positive engagement signal.

Real Estate Agency – Listing Content Distribution

A real estate agent uses the Social Planner to distribute new listing content across multiple platforms simultaneously. When a new listing is ready, the agent creates one post with the property photo, price, and key features – then selects Facebook, Instagram, and LinkedIn as the publishing destinations.

The post is scheduled for the next morning at 9am on all three platforms from one scheduling action.

For Instagram, the caption is slightly edited to add relevant hashtags. For LinkedIn, the caption is made slightly more professional in tone.

The Social Planner’s per-platform customization within the same creation flow handles the differences without requiring three separate post creation sessions.

Result: A new listing appears on three platforms simultaneously from one scheduled post. The agent reaches buyers wherever they are spending time online – Facebook audience, Instagram visual format, LinkedIn professional network – without three separate posting sessions.

Who Is This For?

How to Schedule Posts With Social Planner

Step 1: Connect social accounts

In the Social Planner account settings, connect the relevant social accounts via OAuth – Facebook Page, Instagram, Google Business Profile, LinkedIn, and/or TikTok.

Step 2: Navigate to Social Planner

Go to Marketing, then Social Planner. The calendar loads.

Step 3: Create a new post

Click to create a new post. The creation interface opens.

Step 4: Write the caption

Write the post caption. Or use the AI assistant – describe the post topic, select the platform, and generate a draft to edit.

Step 5: Attach media

Upload an image or video. Use the HighLevel Media Library if the asset is already stored there.

Step 6: Select platforms

Choose which connected social accounts should receive this post. Customize the caption per platform if needed.

Step 7: Set the schedule

Choose the publish date and time. For a scheduled post, select a future date.

For immediate publishing, select now.

Step 8: Preview and schedule

Preview the post for each selected platform. Confirm and click Schedule.

Step 9: Review the calendar

Return to the calendar view. Verify the post appears on the scheduled date.

Identify any gaps in upcoming days and create additional posts to fill them in the same session.

How Does It Connect to HighLevel?

• Social Media Content AI: Social Media Content AI is the AI writing feature integrated into the Social Planner. AI-generated captions and content suggestions are created within the Social Planner’s post creation flow.
• Media Library: The Media Library stores images and videos that can be used in Social Planner posts. Assets uploaded to the Media Library are accessible when attaching media to a post – avoiding re-uploading the same assets for each post.
• Google Business Profile Integration: The Google Business Profile integration enables GBP post scheduling through the Social Planner. The same connection used for GBP messaging and reputation management also powers the GBP post scheduling feature.
• Facebook Lead Ads Integration: The same Facebook account connection used for the Facebook Lead Ads integration also enables Social Planner publishing to the connected Facebook Page. One Facebook connection serves multiple HighLevel features.
• Reporting and Analytics: Social post performance – reach, engagement, impressions – is tracked in each platform’s native analytics rather than in HighLevel’s Reporting and Analytics. The Social Planner handles scheduling; each platform handles reporting on post performance.

Common Questions

What is the Social Planner in HighLevel?

A social media scheduling and publishing tool in HighLevel. Create posts, attach media, select platforms, schedule for future dates and times, and view the content schedule in a visual calendar.

Where do I find the Social Planner in HighLevel?

Marketing, then Social Planner in the sub-account navigation. Connected social accounts are managed in the Social Planner account settings.

Which social media platforms does the HighLevel Social Planner support?

Facebook Pages and Groups, Instagram, Google Business Profile, LinkedIn, and TikTok. Platform availability may evolve – check current HighLevel documentation.

Can I schedule posts to multiple platforms at the same time in HighLevel?

Yes. Select multiple connected accounts when creating a post – one scheduling action publishes to all selected platforms simultaneously.

Does the HighLevel Social Planner have AI content assistance?

Yes. AI caption generation is in the post creation flow. Provide a topic and tone, generate a draft, then edit before scheduling.

Can I bulk-schedule social media posts in HighLevel?

Yes. Create multiple posts in one session and distribute them across upcoming dates on the calendar.

Can I use the HighLevel Social Planner for multiple clients?

Yes. Each sub-account has its own Social Planner and connected accounts. Agency client social media is managed per sub-account with no cross-contamination between clients.

Does the Social Planner show a calendar view of scheduled posts?

Yes. The primary view is a visual calendar showing scheduled posts by date with platform icons and content previews. Monthly, weekly, and list views available.

Can I add images and videos to posts in the HighLevel Social Planner?

Yes. Attach images or video from the device or from the HighLevel Media Library when creating a post.

To Wrap It Up

The Social Planner solves the operational problem of social media consistency. Most businesses know they should post regularly on social media.

Posting consistently is hard when it requires logging into multiple platforms every day, thinking of something to post in real time, writing a caption, finding an image, and publishing – all while running the actual business.

The Social Planner shifts social media from a reactive daily task to a proactive weekly batch operation. One session per week.

All platforms. All content created, reviewed, and scheduled.

The rest of the week, posts publish automatically from the queue.

The consistency that results from this approach – a regular, predictable posting cadence across platforms – is what builds audience, engagement, and organic reach over time. A business that posts 4 times per week, every week, for 12 months will consistently outperform one that posts 8 times one week, nothing for two weeks, and 2 times the week after that.

Consistency compounds. The Social Planner is the operational system that makes consistency achievable without daily effort.

Here is how to get started:

1. Navigate to Marketing, then Social Planner and find the social account connection settings
2. Connect the Facebook Page, Instagram, Google Business Profile, and any other relevant platforms via OAuth
3. Create and schedule the first week’s content in one session – aim for 3 to 5 posts
4. Use the AI assistant for any post where writing from scratch feels slow
5. Review the calendar after scheduling to confirm all posts look correct
6. Block time the following week for the next batch content session – before the current week’s posts have all published
7. Build the habit: one batch session per week, consistent cadence on the calendar

Include a Google Business Profile post in every batch session – even if it is just a brief update about a recent project, a seasonal service reminder, or a response to a common customer question. GBP posts are consistently underutilized because they require a separate login to create manually.

The Social Planner removes that friction. A business that posts to GBP twice a week has a measurable advantage in GBP engagement signals over one that posts monthly or never.