Universal Elements and Templates in HighLevel

Updated: February 6, 2026  | 
Author: Bill Stilwell

This post covers what Universal Elements and Templates are in HighLevel, how to save and use both, how they connect to the Snapshot system for agency distribution, and the naming and organization practices that make the system work efficiently at scale.

Reading time: about 7 minutes.

What Are Universal Elements and Templates in HighLevel?

Universal Elements and Templates are HighLevel’s system for saving and reusing page building work.

Without them, building a new funnel means starting from a blank page and rebuilding every section from scratch – header, hero, features, testimonials, FAQ, CTA, footer. With a saved library of elements and templates, the same new funnel starts from a proven structure and requires only content customization rather than design work.

For a solo user building one funnel at a time, this saves hours per build. For an agency building dozens of funnels for different clients, this is the difference between a scalable production system and an unsustainable manual rebuild cycle.

Universal Elements in Detail

A Universal Element is a saved page section – a row or collection of rows in the page builder with all their content, layout, and styling preserved as a reusable block.

Any section in the HighLevel Funnel Builder or Website Builder can be saved as a Universal Element. When saved, it appears in the elements panel under a dedicated tab for saved elements.

Adding it to a new page is a drag-and-drop action – the section places with its original design intact.

What makes Universal Elements particularly useful is that they preserve styling. A testimonial section with the brand’s dark background color, custom font styling, and specific spacing – saved as an element – places on a new page with those exact visual properties.

The agency or designer does not need to re-specify every style setting each time.

After placing a saved element on a new page, the content (text, images) is updated for the specific context. The styling adjustments, if needed, are made on that instance without changing the saved master element.

Templates in Detail

A Template in HighLevel is a saved full-page or full-funnel layout. Where Universal Elements save individual sections, templates save complete structures.

A page template captures the entire page – every section, their order, their content, and their styling. A new page created from that template starts with the full structure already in place.

The designer replaces the placeholder content with client-specific text and images rather than building the layout from scratch.

A funnel template captures the entire funnel – every step and the page layout for each step. A new funnel created from the template starts with all the steps, their order, and the page design for each step already configured.

Templates are most powerful when they encode a proven structure – a landing page layout with a known conversion rate, a webinar funnel structure that has worked for similar clients, a service business website layout that presents the right information in the right order. The template preserves the structure; each new deployment customizes the content.

How to Save a Section as a Universal Element

In the HighLevel page builder, every section has a toolbar that appears when the section is hovered or selected. The toolbar contains options for editing, moving, duplicating, and saving the section.

The save option – sometimes a bookmark icon, sometimes labeled Save Section – captures the section as a Universal Element. A dialog appears asking for a name.

The name given here is what appears in the saved elements panel – it should be descriptive enough to identify the element quickly when browsing a growing library.

The element is immediately available in the elements panel for use on other pages in the same sub-account.

How to Save a Page or Funnel as a Template

Saving a full page as a template is typically done from the page settings or the builder’s top menu. Look for a “Save as Template” or similar option when viewing a completed page.

Give the template a clear name that identifies the page type and its intended use.

Saving a full funnel as a template is done from the funnel settings – typically accessible from the funnel list view. The save creates a complete copy of the funnel structure that can be used as a starting point for new builds.

When creating a new page or funnel, the builder typically offers the option to start from a blank page, a pre-built HighLevel template, or a saved custom template. The custom templates created by the user or agency appear in this selection alongside HighLevel’s built-in options.

Naming and Organization

The value of a Universal Elements library degrades quickly if naming is inconsistent. A library of 50 saved elements with names like “Row 1,” “Section Copy,” and “New Section” is effectively unusable – finding the right element takes longer than rebuilding it.

A practical naming convention includes the element type, the key visual feature, and any variant identifier. Some examples: “Hero – Light BG – Headline + Subtitle + Button,” “Testimonials – 3 Column – Dark BG,” “Pricing Table – 3 Tiers – Monthly,” “FAQ – Accordion – White BG,” “Footer – 4 Column – Dark.”

Apply the same logic to templates: “Local Service Website – 5 Page,” “Lead Gen Funnel – 3 Step – Webinar,” “Coaching Sales Page – Long Form.”

Naming is especially critical for agencies sharing elements and templates across a team. A name that is obvious to the person who created the element may be meaningless to a colleague who was not present when it was built.

Distributing Across Sub-Accounts via Snapshots

HighLevel Snapshots are a system for distributing configured sub-account setups – including saved elements and templates – across multiple accounts.

An agency can create a master sub-account that contains a full library of Universal Elements and templates – their standard page components, proven funnel structures, and tested layouts. When the snapshot of that master account is applied to a new client sub-account, the elements and templates are available in that new account immediately.

This distribution capability is what makes Universal Elements and templates a scalable agency asset rather than a single-account convenience. The investment in building a high-quality element library pays off across every new client account, not just the one where the elements were originally created.

The Template Marketplace

HighLevel’s Template Marketplace is a separate library of pre-built funnel and website templates created by HighLevel and approved third-party contributors. These templates are available for import into any sub-account – some free, some paid.

Marketplace templates provide a fast starting point for common build types: chiropractic websites, real estate lead funnels, coaching sales pages, restaurant websites. Rather than building these common structures from scratch, an agency can import a marketplace template and customize it for the specific client.

The marketplace is separate from the sub-account’s own saved templates. It is an external library rather than the user’s own saved work.

Marketplace templates are covered in more depth in the dedicated HighLevel Template Marketplace post.

What Can You Do With It?

• Build new funnels in minutes instead of hours: A saved template for a standard lead generation funnel – landing page, thank you page, follow-up sequence – means a new campaign setup starts from an already-built structure rather than a blank canvas.
• Maintain visual consistency across all builds: Reusing saved header, footer, and CTA elements across every funnel and website ensures consistent branding without manually re-styling each section on every new page.
• Deploy proven page structures to new clients instantly: An agency’s best-performing landing page layout – one that has demonstrated conversion rates across previous clients – becomes a template that every new client starts with rather than an unreproducible artifact from a past project.
• Onboard new team members with a pre-built design system: A new team member or freelancer can produce on-brand pages immediately by working from the saved element library rather than needing to learn the agency’s design decisions from scratch.
• Distribute a standardized client setup via Snapshots: A complete element and template library is part of the agency’s Snapshot – every new client sub-account gets the full design system on day one.

Key Definitions

Use Cases by Industry

Marketing Agencies – Standard Client Deliverable System

An agency builds 20 to 30 client funnels per year across similar industry verticals – local service businesses, coaches, consultants. They invest three days building a master element library: headers, hero sections for each vertical, testimonial layouts, pricing tables, FAQ sections, footers, and a standard CTA block in two color variants.

Every new funnel now starts from this library. The designer selects the appropriate elements, drops them onto the page in the right order, and customizes the copy and images for the specific client.

A new landing page that previously took 6 hours now takes 90 minutes.

Result: A one-time 3-day investment in the element library saves 4+ hours on every subsequent build. After 10 builds, the library has paid back its creation time. After 30 builds, it has generated days of recaptured productivity.

Solo Operator – Campaign-Ready Templates

A solo digital marketer runs 4 to 6 campaigns per year for their own business. They save their highest-converting lead generation page as a template after a successful campaign – full page layout with the proven section order, headline structure, and CTA placement.

The next campaign starts from this template. The structure is already there – tested and proven.

The only work is updating the offer-specific copy and images. The time between “I have a new offer” and “the funnel is live” drops from a full day to under 2 hours.

Result: The saved template preserves the campaign’s performance insights in the structure itself. Each new campaign benefits from the conversion learnings of the previous one – not just in theory but in the actual page layout.

Franchise and Multi-Location Businesses

A franchise with 15 locations uses HighLevel to manage marketing for all locations. Each location has its own sub-account.

A master website template – same layout, same structure, same section order – is distributed to all 15 sub-accounts via Snapshot.

Each location’s team customizes the copy, images, and contact details for their specific location without altering the structure. Brand consistency is maintained across all 15 locations because they all start from the same approved template.

Result: 15 location websites are on-brand and structurally consistent. Local teams customize within the approved structure. The franchisor maintains brand standards without reviewing and correcting individual design decisions across every location.

Coaches – Seasonal Offer Funnels

A coach runs a new enrollment campaign each quarter. After the first successful webinar funnel – registration page, confirmation page, replay page, sales page – they save the entire funnel as a template.

Each quarterly campaign starts from this template.

The webinar topic changes. The speaker bio updates.

The specific offer and pricing change. The proven funnel structure – which pages exist, in what order, with what layout – stays constant.

The coach focuses on the content, not the architecture.

Result: Quarterly campaign launches that previously required rebuilding the funnel from scratch now require only content swaps in a pre-existing proven structure.

Local Service Businesses – Vertical Templates

An agency serves dental practices, roofing companies, and law firms. They build one high-performing website template for each vertical – three master templates total.

Each new client in a vertical gets the appropriate template as their starting point.

The dental template includes the sections that matter for dental practices – services, before/after, team, booking CTA. The roofing template includes the sections that matter for roofing – service areas, testimonials, gallery, financing CTA.

Neither requires the agency to debate page structure on each new client engagement.

Result: New client website setup time drops from a full production cycle to a content swap session. The agency’s strategic knowledge of each vertical is encoded in the template – it does not need to be rediscovered with each new client.

Who Is This For?

How to Save and Use Universal Elements and Templates

Step 1: Build the section to save

In the page builder, design a section in its final polished form – the layout, content, and styling should be exactly as intended for reuse.

Save sections that are likely to appear on multiple pages: headers, testimonial rows, pricing tables, CTA blocks, FAQ sections, footers.

Step 2: Save as a Universal Element

Hover over the section. In the section toolbar, click the save or bookmark option.

Give the element a clear, specific name following a consistent naming convention.

Step 3: Use the saved element on a new page

In any funnel or website page builder, open the elements panel. Navigate to the Saved or My Elements tab.

Drag the element onto the page canvas.

Update the content (text, images) for the specific page context without altering the styling.

Step 4: Save a full page as a template

With a completed page open in the builder, use the Save as Template option from the page settings or top menu.

Name it clearly: “Local Business Service Page – Dark Theme” or “Webinar Registration – Short Form.”

Step 5: Save a full funnel as a template

From the funnel settings or funnel list view, use the Save as Template option for the entire funnel.

Name it: “Lead Gen Funnel – 3 Step – Local Service” or “Product Launch – 4 Page – Coaching.”

Step 6: Create a new build from a template

When starting a new funnel or page, select the option to start from a saved template. Choose the appropriate template.

The full structure places immediately. Customize the content for the specific campaign or client.

Step 7: Include in a Snapshot for multi-account distribution

To make the element and template library available across multiple client sub-accounts, include the master sub-account in a HighLevel Snapshot.

Apply the Snapshot to new client sub-accounts and the full library is available in that account from day one.

Step 8: Maintain the library

As new elements and templates are created, add them to the library with consistent naming. Periodically review and archive elements that are no longer used to keep the library clean and navigable.

Step 9: Train team members on the naming convention

If others contribute to the element library, brief them on the naming convention before they start saving elements. A inconsistently named library is harder to use than a well-organized one with fewer elements.

How Does It Connect to HighLevel?

• Funnel Builder: Universal Elements and templates are saved from and used in the HighLevel Funnel Builder. The entire system lives within the builder interface – the elements panel is where saved elements are accessed and deployed on funnel pages.
• Snapshot Manager: The Snapshot Manager is the distribution system for Universal Elements and templates across sub-accounts. An agency’s element library is packaged into a Snapshot and applied to new client accounts, making the library immediately available without manual recreation.
• Template Marketplace: The Template Marketplace provides externally created templates that complement an agency’s own saved templates. Marketplace templates fill gaps in the agency’s library for industry verticals or page types not yet covered by custom-built templates.
• AI Funnel and Website Builder: AI-generated funnels and websites produce page structures that can be saved as templates or have sections saved as Universal Elements – integrating AI-built layouts into the reusable library for future builds.
• Custom Domains: Templates and Universal Elements work across any custom domain configuration – saved elements place correctly on pages whether they are on a HighLevel default URL or a custom branded domain.

Common Questions

What are Universal Elements in HighLevel?

Saved page sections – rows, columns, and content – with all styling preserved. Accessible in the page builder’s elements panel.

Reusable on any funnel or website page in the sub-account by drag-and-drop.

What are Templates in HighLevel?

Saved full-page or full-funnel layouts used as starting points for new builds. A new page or funnel created from a template starts with the full structure already in place.

Where do I save a section as a Universal Element in HighLevel?

In the page builder, hover over the section and click the save or bookmark option in the section toolbar. Give the element a descriptive name.

It appears immediately in the Saved Elements tab of the elements panel.

Can I share Universal Elements across multiple sub-accounts in HighLevel?

Yes, via Snapshots. Include the master sub-account’s element library in a Snapshot and apply it to new client sub-accounts.

The elements and templates are available in those accounts after Snapshot application.

If I update a Universal Element, does it change everywhere it is used?

Depends on how it was used. Linked instances may update; unlinked copies do not.

Check current HighLevel documentation for the specific sync behavior in your account version.

How do I save a full funnel as a template in HighLevel?

In the funnel settings or funnel list view, use the Save as Template option. The full funnel structure – all steps and page layouts – is saved as a reusable starting point for new funnels.

Can I use HighLevel templates from the Template Marketplace?

Yes. The Template Marketplace has pre-built templates from HighLevel and third-party contributors available for import. Separate from the sub-account’s own saved templates.

What types of elements can be saved as Universal Elements in HighLevel?

Any section or row – headers, heroes, testimonials, pricing tables, CTAs, FAQs, footers, and any other page section regardless of complexity or number of nested elements.

Do Universal Elements include styling and formatting?

Yes. All styling – colors, fonts, spacing, backgrounds – is saved with the layout.

Placing the element on a new page preserves the original styling. Adjustments made after placement do not affect the saved master element.

Are Universal Elements available in both the Funnel Builder and Website Builder in HighLevel?

Yes. Saved elements are available in both builders – an element saved from a funnel page is accessible in the Website Builder and vice versa.

To Wrap It Up

Universal Elements and Templates are a productivity feature that compounds in value over time. The first save takes a few minutes.

The tenth use of that saved element saves 30 minutes. The hundredth use has saved days of work that would otherwise have gone into rebuilding the same section repeatedly.

The two most common mistakes with this system are saving elements before they are fully polished, and naming them poorly. An element saved with placeholder text or a generic name like “Section 3” creates more friction than it saves – the designer has to open it to figure out what it is, and may need to fix it anyway before it is usable.

Build the element library deliberately. Identify the sections that appear on most builds – headers, testimonial rows, pricing tables, FAQ sections, CTAs, footers.

Build each one to a high standard. Save them with clear names.

Then stop rebuilding those sections and start deploying them.

For agencies, the Snapshot distribution is the multiplier. Building the library once and distributing it to every new client account means each client starts with the agency’s full design system already in place – not just for funnels but for every page type the agency builds.

Here is how to get started:

1. Identify the 5 to 10 sections that appear in most of your builds
2. Build each one to a polished, deployable standard
3. Save each section as a Universal Element with a clear, descriptive name
4. Test each saved element by placing it on a test page and confirming it looks correct
5. Save your best-performing landing page as a page template
6. Save your standard lead generation funnel structure as a funnel template
7. Create a naming convention document if others will contribute to the library
8. Include the element library in the agency Snapshot for distribution to new client sub-accounts

Save elements when they are at their best – not when they are good enough. A saved element that has been cut from a finished production build is already polished.

An element saved mid-build, before final styling is applied, creates a library of rough drafts rather than deployable assets.